About music promotion on a low budget
You, like me, invested a lot of time in composing and producing your music and now it’s time to release and promote it. You will probably be surprised that you will spend way more time on this phase than you actually did on creating your production. Working on these two sides of music-making is not an easy task. You will spend countless hours promoting your music on Reddit, Instagram, Twitter, Facebook and other music communities. And you will probably get frustrated about how slow progress is. This page aims to give you some guidance about music promotion on a low budget.
Music promotion is not an easy task. Especially if you’re working with a low or limited budget. There are, however, a few ways to achieve some visibility while being budget-conscious. And even though it may end up being cheap money-wise, it will require a lot of dedication and it will be time-consuming. If you have the money to spend, then you save time by hiring other people to do the hard work of promotion for you. But, if you are reading this, you probably are, like me, on the other side of this story.
Music Submission Platforms
The first thing I would recommend is sending your music to playlists through websites that accept free submissions. This website is one of them (just go the Submit Music page), and there are a few others, as I explain on this page. Daily Playlists, Submithub.com and IndieMono can also help you with that.
Second, I would add Reddit to your music promotion toolbelt, but you need to use it wisely. There are many subreddits that allow self-promotion, but it’s important to respect each community’s rules, so make sure you read the posting guidelines for each subreddit. It is very easy to be banned permanently from posting the wrong stuff in the wrong places.
Setting a Youtube channel also helps to increase your exposition. It requires, though, that you have your music in yet another format so it can be made publicly available. This should not be a big deal, once most distro platforms currently publish your work on YouTube as per default (using the release cover as the video image).
Japanese Music Market
If you’re setting your sight on the Japanese market, create a free page on https://topmusic.jp/. I still could not see any result from that, but the setup is not complicated, so it’s worth a try.
Another channel you can try is Facebook groups, but, as with Reddit, you have to be careful and respect each group’s policies. Talking about Facebook, having your page on the social network is another good step towards visibility.
There is also a tool I used for some time which is called https://hypeddit.com/. The free version of the platform offers limited benefits, but its real multi-platform power comes from a monthly plan that will allow you to exchange likes and follows in several channels. It costs US$9/month and you can cancel anytime. I used it myself for 2 non-consecutive months and it provided me with a great initial boost which allowed me to take further steps in my journey.
Other free platforms
At last, consider creating your SoundCloud and Bandcamp pages. Alone, they will not solve your problem of reaching a larger market but think of it all as an ecosystem. You have to be everywhere and all your channels must link to each other as much as possible.
I hope these directions help you with some ideas about music promotion on a low budget. Feel free to use the contact page to ask me other questions that you may have in mind.
Again, feel free to submit to my playlists.
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